Bokksu
Snack Box
About: A premium subscription box of curated Japanese treats
Role: VP, Creative & Brand / Creative Director
In-House Team: Lead a team of ~15 creatives, including photographers, copywriters, digital producers, art directors, illustrators, & animators
Based on years of data, user-interviews, and internal creative vision, a 100+ page guide was crafted in-house that outlined core values, visual styles, and brand voice/tone.
Brand Refresh &
Guidelines Development
Monthly Theme Launches
From flavors pairings and festivals, to prefectures and holidays, each month subscribers receive a new curation of treats.
Monthly ‘Culture Guide’ Booklet
-
Sunny Okinawa
-
Luminous Tokyo
-
Cha Cha Tea Time
-
Full Moon Rising
-
Hokkaido Holiday
Non In-House
Lifestyle Photoshoot
Creative Direction: Michael Mierzejwski
Studio: Holl & Artists
Photographer: Chelsie Craig
Props & Wardrobe: Julie Dumas Rose
Additional Support: Namiko Kajiwara, Tom Cinko, Roniann Mears, Paige Stillwell, Caroline Tribe, Lindsay Jones
Email Designs
Social Content
With 250K+ followers on Instagram and TikTok, our strategy focused on creating engaging, educational, and surprising content rather than pushing products. Tokyo-based creators brought Japan and the Bokksu name to millions of viewers’ phones around the globe.
ADA-compliant and user-friendly, the design highlights stunning photography and brand values. This premium, authentic experience boosted conversions over the previous version.
Website Design
Limited Edition Boxes & Promotions
Each year, Bokksu would launch a few limited drops of collectible custom designed boxes or Japan-exclusive items.
