Hello Kitty
x Bokksu
About: Partnered with Hello Kitty to launch the first subscription box of curated Japanese treats and ‘supercute’ collectibles.
Role: Led product and brand voice development, 360° marketing campaign launch, and event activation with a team of ~10 creatives—photographers, copywriters, digital producers, art directors, illustrators, and animators
Activation Concept: A friendship built on snacks and smiles
Result: 2,000+ attendees to the Shopify Soho launch event, generating major organic buzz and thousands of new subscribers in the first few months
Collaboration
Brand Development
By incorporating elements from both brand’s visual styles and voices, Bokksu was able to craft a unique customer experience of curated cuteness that appeals to fans of both brands.
Lead Designer: Sophia Arriola-Gibson
Lead Copywriter: Aaron Rodriguez
Monthly Theme Launches
Adorable adventures featuring Hello Kitty and all of her friends. Each box contains treats big and small to make you smile.
Monthly ‘Friends Guide’ Booklet
Custom Branded Items
SoHo NYC Collaboration Launch Pop-Up Shop
Hello Kitty loves to make new friends, so we made sure everyone was invited for the very beginning of this one-of-a-kind friendship.
Role: Creative Director + Event Panel Speaker
Event Design: Liana Kornitzer
Video Producer: Andre Goncalves
Event Space: ShopifyNY
Attendees: ~2,000
Social Content
With 4.25M+ Instagram followers, our strategy featured supercute Hello Kitty content and vibrant product spotlights. Unlike Bokksu’s narrative-driven audience, Hello Kitty fans prefer flashy, fun product showcases.
