Hello Kitty
x Bokksu

About: Partnered with Hello Kitty to launch the first subscription box of curated Japanese treats and ‘supercute’ collectibles.

Role: Led product and brand voice development, 360° marketing campaign launch, and event activation with a team of ~10 creatives—photographers, copywriters, digital producers, art directors, illustrators, and animators

Activation Concept: A friendship built on snacks and smiles

Result: 2,000+ attendees to the Shopify Soho launch event, generating major organic buzz and thousands of new subscribers in the first few months

Collaboration
Brand Development

By incorporating elements from both brand’s visual styles and voices, Bokksu was able to craft a unique customer experience of curated cuteness that appeals to fans of both brands.

Lead Designer: Sophia Arriola-Gibson

Lead Copywriter: Aaron Rodriguez

Monthly Theme Launches

Adorable adventures featuring Hello Kitty and all of her friends. Each box contains treats big and small to make you smile.

Monthly ‘Friends Guide’ Booklet

Custom Branded Items

SoHo NYC Collaboration Launch Pop-Up Shop

Hello Kitty loves to make new friends, so we made sure everyone was invited for the very beginning of this one-of-a-kind friendship.

Role: Creative Director + Event Panel Speaker

Event Design: Liana Kornitzer

Video Producer: Andre Goncalves

Event Space: ShopifyNY

Attendees: ~2,000

Social Content

With 4.25M+ Instagram followers, our strategy featured supercute Hello Kitty content and vibrant product spotlights. Unlike Bokksu’s narrative-driven audience, Hello Kitty fans prefer flashy, fun product showcases.