Japan Crate

About: Part of the Bokksu family, Japan Crate delivers snacks and pop culture collectibles inspired by iconic Japanese subcultures and renowned IPs, including collaborations like Assassin’s Creed for recent game launches

Role: Creative Director / Lead Designer — Oversaw the 2024 brand refresh, guiding visual identity and creative direction

Brand Refresh

To attract a younger, Gen Z Japanophile audience, Japan Crate refreshed its brand in 2024 with bold graphics, custom art, and a design system optimized for collaborations with top IPs like One Piece, Assassin’s Creed, and Attack on Titan.

Figma Email Design System

With 50+ unique layout blocks optimized for light and dark modes, the email design system tripled production speed, enabling marketing teams to create on-brand emails without design support.

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Website Refresh

Using a content block system with color variations and responsive elements, teams could easily create unique landing pages for campaigns, promotions, and influencers—without design support. Each ADA-compliant block ensured proper contrast, removing the need for toggles.

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Assassin’s Creed:
Shadows Collab

About: Collaboration with Ubisoft to launch the next Assassin’s Creed game

Role: Creative Director & Designer

Concept: Prepare for a stealthy taste sensation with the Japan Crate x Assassin’s Creed Shadows – Strike with Flavor Snack Crate. This exclusive crate is packed with Japanese treats that deliver a powerful punch of flavor and transport you back to Feudal Japan.

Deliverables: Custom-curated snack box, branded sleeve, 24-page booklet insert, website takeover, and a comprehensive 360° marketing campaign