Bokksu
Market
About: An online shop that sells everyday Asian groceries, from pantry staples to unique snacks, and quickly delivers to your doorstep.
Role: VP, Creative & Brand / Creative Director
In-House Team: Lead a team of ~15 creatives, including photographers, copywriters, digital producers, art directors, illustrators, & animators
Brand Development
To develop a diverse range of product lines within the Bokksu Brands portfolio that felt cohesive yet unique, Market’s branding integrated the refinement of our popular Snack box line while appealing to a broader audience interested in more everyday Asian treats within the CPG and grocery space.
Online Shopping Made Easy.
Built with Shopify and TapCart, the Bokksu Market app and website offer a seamless desktop or mobile experience with a clean, intuitive UX/UI, allowing users to easily browse over 500 products and bundles.
Organic Social Content
With thousands of followers on Instagram and TikTok, our strategy focused on creating engaging, mouthwatering, and surprising content rather than pushing products. Foodies and Tokyo-based creators brought Asian food cravings and the Bokksu name to millions of viewers’ phones around the globe.
Email Designs
