Bokksu
Snack Box
About: A premium subscription box of curated Japanese treats
Role: VP, Creative & Brand / Creative Director
In-House Team: Lead a team of ~15 creatives, including photographers, copywriters, digital producers, art directors, illustrators, & animators
Based on years of data, user-interviews, and internal creative vision, a 100+ page guide was crafted in-house that outlined core values, visual styles, and brand voice/tone.
Brand Refresh &
Guidelines Development
Monthly Theme Launches
From flavors pairings and festivals, to prefectures and holidays, each month subscribers receive a new curation of treats.
Monthly ‘Culture Guide’ Booklet
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Sunny Okinawa
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Luminous Tokyo
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Cha Cha Tea Time
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Full Moon Rising
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Hokkaido Holiday
Non In-House
Lifestyle Photoshoot
Creative Direction: Michael Mierzejwski
Studio: Holl & Artists
Photographer: Chelsie Craig
Props & Wardrobe: Julie Dumas Rose
Additional Support: Namiko Kajiwara, Tom Cinko, Roniann Mears, Paige Stillwell, Caroline Tribe, Lindsay Jones
Email Designs
Designed with ADA compliance in mind, the approach was to focus on the beautiful photography and brand values, while keeping the UI/UX as simple as possible. The design is an authentic experience that is both premium and appealing, resulting in a strong improvement of conversions over the previous design.
Website Design
Limited Edition Boxes & Promotions
Each year, Bokksu would launch a few limited drops of collectible custom designed boxes or Japan-exclusive items.
