Hello Kitty
x Bokksu
About: A partnership with icon Hello Kitty, to create the first ever subscription box of curated Japanese treats combined with ‘supercute’ Hello Kitty snacks and collectibles. Each box is bursting with snacks, smiles, and more.
Role: VP, Creative & Brand / Creative Director
In-House Team: Lead a team of ~15 creatives, including photographers, copywriters, digital producers, art directors, illustrators, & animators
Collaboration
Brand Development
By incorporating elements from both brand’s visual styles and voices, Bokksu was able to craft a unique customer experience of curated cuteness that appeals to fans of both brands.
Lead Designer: Sophia Arriola-Gibson
Lead Copywriter: Aaron Rodriguez
Monthly Theme Launches
Adorable adventures featuring Hello Kitty and all of her friends. Each box contains treats big and small to make you smile.
Monthly ‘Friends Guide’ Booklet
Custom Branded Items
SoHo NYC Collaboration Launch Pop-Up Shop
Hello Kitty loves to make new friends, so we made sure everyone was invited for the very beginning of this one-of-a-kind friendship.
Role: Creative Director + Event Panel Speaker
Event Design: Liana Kornitzer
Video Producer: Andre Goncalves
Event Space: ShopifyNY
Attendees: ~2,000
Email Designs
