agency collaborative projects

 

THE PROBLEM:
How can Red Robin grow their demographic beyond mostly families and tap into more teens and young adults.

 

THE SOLUTION:
The Let's Burger campaign / brand positioning takes Red Robin away from being a value-prop company. By making Red Robin culturally relevant, and creating content that's inherently internet-like, we'd appeal to more teens and young adults and establish Red Robin as the place to go. 


 

Watch the :30 launch spot here!

 
 

Let's convince people to
do more than just eat burgers!

 

See how Red Robin's Ceo
celebrates a successful campaign!