How can Red Robin grow their audience beyond a family demographic..
A campaign that's built around bonding, friendships, internet-trends / meme-culture to help reach a younger audience that needs a place to "hang with their squad."
Watch the :30 launch spot here!
Art Director: Mike Mierz, KBS
Copywriter: Aaron Rodriguez, KBS
Creative Directors: Deb Maltzmen, Angela Denise, KBS
Director: Philip Andelman, Identity
Editor: Jen Dean, Arcade Edit