THE PROBLEM:
How can Red Robin grow their audience beyond a family demographic...

 

THE SOLUTION:
A campaign built around bonding, internet-trends / meme-culture,
and hanging out — targeted at a young adult and family audience.

Launch spot

Art Director: Mike Mierz, KBS
Copywriter: Aaron Rodriguez, KBS
Creative Directors: Deb Maltzmen, Angela Denise, KBS
Director: Philip Andelman, Identity
Editor: Jen Dean, Arcade Edit

 
 
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Red Robin CEO Gets a Tattoo to
celebrate the success of the campaign

Tattoo Design: Mike Mierz, KBS
Video Credit: Internal Production, Red Robin