Problem: How can Red Robin grow their audience beyond a family demographic?
Solution: A campaign built around bonding, internet-trends / meme-culture, and hanging out — targeted at a young adult and family audience.
Art Director: Mike Mierz, KBS
Copywriter: Aaron Rodriguez, KBS
Creative Directors: Deb Maltzmen, Angela Denise, KBS
Director: Philip Andelman, Identity
Editor: Jen Dean, Arcade Edit
WRAPPING UP THE LAUNCH
Tattoo Design: Mike Mierz, KBS
Video Credit: In House, Red Robin