Mike Mierz
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Red Robin Let's Burger Campaign

Red Robin Let's Burger 360° Campaign

 

Problem: How can Red Robin grow their audience beyond a family demographic?

Solution: A campaign built around bonding, internet-trends / meme-culture, and hanging out — targeted at a young adult and family audience.


LAUNCH SPOT

Art Director: Mike Mierz, KBS
Copywriter: Aaron Rodriguez, KBS
Creative Directors: Deb Maltzmen, Angela Denise, KBS
Director: Philip Andelman, Identity
Editor: Jen Dean, Arcade Edit

 

MEDIA PARTNERSHIP

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SOCIAL REBRANDING

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EMPLOYEE UNIFORMS

 

WRAPPING UP THE LAUNCH

Tattoo Design: Mike Mierz, KBS
Video Credit: In House, Red Robin